MOBILIZING ENGAGEMENT
Create dynamic, engaging marketing materials for Call of Duty: Mobile, aligning with each season’s unique theme, while driving both player engagement and customer acquisition across social media platforms.
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CHALLENGE
Delivering high-quality, cohesive assets on a tight schedule. Coordinating with the motion graphics team was often challenging due to conflicting availability, but working together resulted in some of the most innovative and impactful designs. Each season required a fresh visual narrative, all within a one-month timeline.
STRATEGY
We embraced innovative collaboration with the motion graphics team, constantly generating new ideas to bring each season’s story to life. For Instagram, we crafted seamless carousels with linear storytelling to showcase Battlepasses and seasonal roadmaps. Analytics guided our content approach, ensuring each campaign attracted new players and kept existing ones engaged.
EXECUTION
Despite time constraints, we delivered polished assets, including cinemagraphs, game captures, and audio elements tailored for social platforms. The seamless Instagram carousel allowed players to follow the progression of seasonal content easily. Each asset was optimized to capture attention and drive engagement.
IMPACT
The campaigns led to significant growth in player acquisition and retention, with increased social media engagement and downloads. By overcoming scheduling challenges and adopting a data-driven approach, we consistently produced high-impact content resonating globally, ensuring brand continuity.
