CELEBRATING THE NISSAN GT-R LEGACY: 50th ANNIVERSARY
Create captivating assets and content for the 50th Anniversary of the Nissan GT-R, preserving the late 90s/early 2000s aesthetic of the original R34 GT-R brochure while modernizing it for 2020. This project involved producing a hardcover booklet for the Japanese domestic market and repurposing assets for Nissan USA and Nissan Global.
...
CHALLENGE
To achieve the desired look, the original R34 GT-R brochure was meticulously studied to capture its visual and thematic essence. Lighting techniques, updated angles, and contemporary lensing were combined to retain the nostalgic feel while integrating modern elements. Collaboration with the sister agency in Yokohama ensured a balance between historical authenticity and a refreshed look, resonating with both legacy fans and new audiences.
STRATEGY
The strategy focused on celebrating the GT-R’s heritage while appealing to modern sensibilities. By blending nostalgic design with contemporary enhancements, the campaign aimed to create a visually compelling and emotionally engaging experience. Careful selection of angles, lighting, and lensing reflected the GT-R’s legacy while resonating globally. Collaboration with the Yokohama team ensured authenticity while broadening market appeal, effectively bridging the past and present.
EXECUTION
Each photo was meticulously planned to capture the late 90s and early 2000s essence, while advanced technology provided a modern twist. The updated visuals seamlessly integrated with the original design, preserving the GT-R’s iconic look. The hardcover booklet for Japan and digital assets for Nissan USA and Global delivered a visually cohesive tribute resonating across markets.
IMPACT
The campaign successfully reconnected with long-time enthusiasts while attracting new fans. Balancing nostalgia with modernity, the project preserved the GT-R’s legacy and positioned it as a timeless icon. The detailed execution led to a cohesive, impactful campaign enhancing brand loyalty and expanded market reach.
