THE ART OF ADVENTURE
We set out to enhance Land Rover's product photography to better capture the brand's luxury and ruggedness. The goal was to align visuals more closely with Land Rover's vision in the US market, creating stunning and engaging media assets resonating with both existing and potential consumers.
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CHALLENGE
We recognized an opportunity to enhance the impact of our product photography, which had previously fallen short in terms of capturing the desired appeal and creative resonance. This presented us with the task of aligning these visuals more closely with our brand's vision in the US market.
SOLUTION
We embarked on a journey to revitalize the image of our premium/luxury automotive product by adopting a fashion lifestyle approach. Our aim was to not only captivate the viewer but also to harmonize the content with the user's perspective.
Our comprehensive solution entailed:
- Stunning Visual Assets: We committed to producing stunning, beautiful assets and content for our new product launches. Our goal was to capture the essence of luxury while maintaining a rugged and distinctive allure.
- Rebranding Efforts: To achieve a more luxurious, yet rugged and unique appeal, we undertook a comprehensive rebranding initiative, infusing our brand with the sophistication and individuality it deserved.
- Collaboration with Maria Sharapova: We took a groundbreaking step by collaborating with tennis sensation Maria Sharapova, crafting a personalized logo to celebrate this partnership. This exclusive collaboration launch press kit epitomized our commitment to forging unique connections with sports icons, celebrities, and influencers.
- Promotional Brand Video: To convey the Land Rover experience, we produced and directed a captivating five-minute promotional brand video. This video not only showcased the luxury and ruggedness of our products but also provided a glimpse into the Land Rover lifestyle.
- Interactive Digital Media Site: Our endeavor extended to the creation and design of a new digital interactive media site, offering consumers an immersive and engaging online experience that mirrored the elegance of our vehicles.
- Internal Brand Network: We also recognized the importance of our internal audience. Hence, we took steps to redesign the UI/UX of our internal/employee British Brand Network site, ensuring our brand's employees were as connected and inspired as our customers..
By implementing this multifaceted approach, we sought not only to address the shortcomings of our previous efforts but also to redefine the Land Rover experience in a way which was both aspirational and authentic.
