YOUR LOYAL COMPANION ON EVERY JOURNEY
Expand the global appeal of the redesigned Subaru Forester by deeply connecting with the audience through themes of adventure and comfort. Evoke emotions, making the Forester feel like a trusted friend, always ready to protect and accompany you on your journeys.
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CHALLENGE
Convey the Forester’s dual essence: its rugged, adventure-inspiring design and its inviting, comforting interior promising cherished moments with loved ones. Build on the established trust of previous models while introducing these new emotional values.
STRATEGY
Focus on direct communication with Subaru engineers to capture their genuine enthusiasm and insights. Emphasize the Forester’s safety features and the passion behind its creation. Simplify and strengthen the brand identity to evolve the brand marks and streamline communication to effectively resonate with our audience.
EXECUTION
Craft a series of compelling visuals and narratives showcasing the Forester’s adventurous spirit and comforting interior. Collaborate closely with engineers to create detailed content highlighting the vehicle’s safety features, adding authenticity to our message. Launch the campaign globally across social media, video ads, and interactive web experiences, ensuring a consistent and engaging presentation of the Forester’s unique blend of adventure, comfort, and safety.
VISION
Position the Forester as more than just a car; it’s your unbiased, loyal companion. It protects, comforts, fulfills dreams, and helps achieve goals without judgment. This approach emphasizes security, companionship, and unwavering safety, making it an integral part of the family. Embrace diversity and unconventional approaches to create campaigns speaking directly to the audience, tapping into emotions and aspirations. Share the excitement of a first date, the security of driving home a newborn, or the freedom of a family road trip. Evoke nostalgia and shared sentiment, connecting deeply with the audience’s personal stories. Instill this philosophy in all Subaru products, ensuring each campaign resonates personally with our audience.
