PAWS AND PLAY: LAUNCHING WAPPY DOG TO THE MEDIA
The Wappy Dog represents the next evolution of virtual pets, allowing young gamers to raise a puppy in both the real and virtual worlds, teaching it tricks, playing mini-games, and even having conversations. For the upcoming media launch event, Activision aimed to create a memorable and exciting media launch kit.
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CHALLENGE
Activision wanted to provide a unique and memorable media launch kit for the next generation of virtual pets, Wappy Dog, to make a significant impact at the media launch event.
EXECUTION
We designed a unique media launch kit shaped like a dog food can, containing a dog bone-shaped USB memory stick with media information, a dog scarf featuring the Wappy Dog logo, and a mini metal water bowl-shaped paperclip holder. This innovative and playful approach ensured that the media launch kit was not only functional but also memorable and engaging.
